![]() ![]() These standards include four types of ads for Desktop users: Popup ads, auto-playing videos with sound, prestitial ads with countdowns, and large sticky ads. The Coalition for Better Ads has identified ad experiences that rank the lowest across a range of experience factors and has set a bar for what is acceptable. One of the first checks performed by Google is whether adverts on a webpage violate the standards set by the Coalition for Better Ads – A groups of trade organizations and online media companies committed to improving the online experience for Internet users. Those are naturally subjective terms, so how will Google determine what constitutes ‘intrusive’? Google makes a considerable amount of money from advertising, so the Google Chrome Ad blocker will not block all adverts, only those that are deemed to be intrusive and annoying. What Will the Google Chrome Ad Blocker Block? The new feature of Chrome means intrusive adverts can now be blocked by users if they so wish. It has taken some time, and Google did not want to have to take action, but finally the Google Chrome Ad blocker has been released.
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